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Circulation
30,000 throughout San Diego County
Of these, 2,500 copies are mailed to a targeted list of subscribers,
press, and San Diego's leading arts donors.
Distribution
We have all of San Diego County covered with over 900 delivery
locations that include theaters, coffee houses, corporations,
visitor information centers, hotels, convention centers, and other
retail establishments.
|
San
Diego
|
|
|
|
| |
Balboa
Park |
Clairemont |
College |
Coronado |
| |
Downtown |
Hillcrest |
Kensington |
La Jolla |
| |
Mission/PB |
Old Town |
Point Loma |
Del Mar |
|
East
County
|
|
|
|
| |
Alpine |
El Cajon |
La Mesa |
Spring Valley |
|
North
County
|
|
|
|
| |
Carlsbad |
Encinitas |
Escondido |
Oceanside |
| |
San Marcos |
Vista |
Solana Beach |
Poway
|
|
South
San Diego
|
|
|
|
| |
Bonita |
Chula Vista |
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Frequency
As a bi-monthly publication, What's Playing
has a two-month shelf life. Most of the readers keep the publication
and refer to it several times during the two months.
Theatre
Patron Profile
| Sex: |
Female
55%
|
Male
45%
|
| Age: |
25-54
63%
|
35-64
74%
|
| Marital
Status: |
Married/Committed
84%
|
Single
16%
|
| Household
Income: |
$100,000+
72%
|
|
| Education: |
College
Graduates
85%
|
| Employment: |
Professional/Managerial
58%
|
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